Open AccessThe Effect of Consumer Perception of Environmental Sustainability on Consumer Loyalty for A Cosmetic Brand
Author(s) -
Batjargal Jargalmaa,
Semben Ariunkhishig,
So-Ye You
Publication year - 2021
Publication title -
han'gug sanhag gi'sul haghoe nonmunji/han-guk sanhak gisul hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2288-4688
pISSN - 1975-4701
DOI - 10.5762/kais.2021.22.11.820
Subject(s) - brand loyalty , sustainability , perception , business , loyalty , advertising , brand experience , marketing , psychology , food science , chemistry , biology , new product development , ecology , product management , neuroscience