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THE EFFECT OF PUBLICITY ON ORAL CONTRACEPTIVE PRACTICE
Author(s) -
Bertuch Graeme,
Leeton John
Publication year - 1971
Publication title -
medical journal of australia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.904
H-Index - 131
eISSN - 1326-5377
pISSN - 0025-729X
DOI - 10.5694/j.1326-5377.1971.tb92708.x
Subject(s) - publicity , fell , medicine , family medicine , adverse effect , gynecology , political science , geography , law , cartography
The practice of oral contraceptive therapy in Australia fell by 15% during February, 1970, following the Scowen Reports. Fifty‐three per cent of those women who ceased taking oral contraceptives stated that adverse publicity had influenced their decision. Adverse Press publicity outnumbered favourable publicity by 5:1 in 1970.
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