Open AccessSHOPPER TYPOLOGY ON THE RELATIONSHIP BETWEEN SHOPPING MALL ATTRACTIVENESS AND SHOPPER PATRONAGE
Author(s) -
Keith Yong Ngee Ng
Publication year - 2013
Publication title -
asean journal on hospitality and tourism/asean journal on hospitality and tourism
Language(s) - English
Resource type - Journals
eISSN - 2722-2748
pISSN - 1412-2073
DOI - 10.5614/ajht.2013.12.2.05
Subject(s) - typology , attractiveness , business , shopping mall , advertising , china , competition (biology) , marketing , psychology , ecology , archaeology , biology , psychoanalysis , political science , law , history