Open AccessMarketing plan as a tool in marketing management process
Author(s) -
Alicja Krzepicka
Publication year - 2014
Publication title -
nowoczesne systemy zarządzania
Language(s) - English
Resource type - Journals
eISSN - 2719-860X
pISSN - 1896-9380
DOI - 10.5604/18969380.1159479
Subject(s) - marketing plan , business , marketing management , marketing , plan (archaeology) , process management , process (computing) , computer science , geography , archaeology , operating system