Open AccessSocial Representations of the Media on Celebrity-Manager's Performance in an Unsuccesful Merger Strategy
Author(s) -
Ananda Silva Singh,
Ana Oviedo,
Jacquelaine Florindo Borges,
Murilo de Oliveira Junqueira
Publication year - 2019
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v18i4.16198
Subject(s) - strategist , archetype , social media , originality , merge (version control) , sociology , relevance (law) , thematic analysis , process (computing) , qualitative research , public relations , computer science , business , marketing , political science , social science , world wide web , art , literature , law , information retrieval , operating system