Open AccessPERAN WORD OF MOUTH (WOM) DAN PERSONAL BRANDING DALAM BUYING DECISION PADA KONSUMEN E-COMMERCE
Author(s) -
Nika Sintesa,
Enny Diah Astuti
Publication year - 2022
Publication title -
jurnal manajemen, bisnis dan kewirausahaan
Language(s) - English
Resource type - Journals
eISSN - 2827-8666
pISSN - 2827-8682
DOI - 10.55606/jumbiku.v2i1.104
Subject(s) - humanities , marketing communication , political science , art , advertising , business