Open AccessResearch on Behavioural Traits and Marketing Strategies of Chinese University Students Using Tiktok Live-streaming Platforms
Author(s) -
Wei Qian
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v31i.2556
Subject(s) - swot analysis , china , marketing , business , strengths and weaknesses , live streaming , the internet , sustainable development , computer science , political science , multimedia , philosophy , epistemology , world wide web , law