Open AccessAnalyzing the Factors Affecting Purchase Intention: The Case of Estee Lauder Company
Author(s) -
Siyuan Liu
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v20i.1057
Subject(s) - business , reputation , marketing , brand management , brand equity , product (mathematics) , advertising , swot analysis , brand awareness , promotion (chess) , quality (philosophy) , consumption (sociology) , social science , philosophy , geometry , mathematics , epistemology , sociology , politics , political science , law