Open AccessEMPOWERING MSMES THROUGH THE USE OF DIGITAL MARKETING IN IMPROVING HALAL PRODUCTS AND TOURISM IN THE CITY OF LHOKSEUMAWE
Author(s) -
Damanhur Damanhur,
Ichsan Ichsan,
Ahmad Fauzul Hakim Hasibuan,
Syarifah Ridani Alifah,
Diurmalita Sari
Publication year - 2021
Publication title -
international review of practical innovation, technology and green energy
Language(s) - English
Resource type - Journals
ISSN - 2808-8611
DOI - 10.54443/irpitage.v1i1.61
Subject(s) - promotion (chess) , business , tourism , service (business) , marketing , coaching , distribution (mathematics) , digital marketing , tourist attraction , management , geography , economics , political science , mathematical analysis , mathematics , politics , law , archaeology
Souvenir business is a business that has been running in Lhokseumawe City from several decades back, tourist interest in merchandise and souvenirs when visiting Aceh province, especially Lhokseumawe city is a special attraction when shopping. This city is a vital route of distribution and trade in Aceh. But this has not been supported using technology in the development of digital marketing management. The solution to partner problems is by fostering business management, developing human resources, conducting coaching regarding the promotion of partner products, motivating employees and mastering technology. The outputs in this service for the year are: 1. Draft Scientific Publications in the Journal of Community Service Darma Bakti Teuku Umar 2. Serambi Indonesia Mass Media Articles 3. Increasing Partner Capabilities by Optimizing Digital Marketing.