Open AccessPengaruh Penjualan Online di Masa Pandemi COVID 19 terhadap UMKM (STUDI KASUS UKM KABABOSS PURWAKARTA)
Author(s) -
Dini Fitriani
Publication year - 2022
Publication title -
wikara national economic and social research development
Language(s) - English
Resource type - Journals
eISSN - 2797-3247
pISSN - 2721-8120
DOI - 10.54010/wikaranationaleconomicandsocialresearchdevelopment.v2i2.15
Subject(s) - indonesian , promotion (chess) , covid-19 , business , pandemic , product (mathematics) , business administration , marketing , political science , medicine , philosophy , linguistics , geometry , mathematics , disease , pathology , politics , infectious disease (medical specialty) , law
During this Covid-19 pandemic, especially many businesses that inevitably have to reshuffle management within the business itself, as for the product promotion strategy used by a business that is considered less effective when used during this severe Covid-19 pandemic, It's been almost a year now that Covid-19 has changed everything related to the life of the Indonesian people. All activities that are often carried out both online and online are of course to avoid the gathering of humans. In a situation like this, it has an impact on the Indonesian economy, especially on UMKM. One of the problems is that the decline in turnover for UMKM actors is very significant, including business fields that provide food and beverages. This research was conducted to find out what the effect of online sales during the Covid-19 pandemic on UMKM. To get the data in this study by using the interview method directly with the resource person. During the Covid-19 pandemic, UMKM are very influential because they can stabilize the economy in Indonesia. In this way, collaboration is held by UMKM by collaborating on platforms, marketplaces, and social media so that it is very helpful as a media for marketing, promotion, and online sales.