Open AccessThe Application of the Goal-Gradient Hypothesis and the Temporal Construal Theory to Customer Loyalty Programs - Goal Gradient Hypothesis and Temporal Construal Theory
Author(s) -
Tae Ho Song,
Wooli Ko
Publication year - 2014
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1524
Subject(s) - construal level theory , psychology , cognitive psychology , mechanism (biology) , goal orientation , social psychology , epistemology , philosophy