Open Access브랜드 자산의 이동을 통한 기업브랜드의 재구축
Author(s) -
Sung Tae Hong,
Woon Bong Na,
Young-Seok Son
Publication year - 2011
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1274
Subject(s) - business , marketing , brand equity , brand management , portfolio , product (mathematics) , brand extension , quality (philosophy) , brand awareness , advertising , mathematics , finance , philosophy , geometry , epistemology