Open AccessThe Use of the Country of Origin Information in Communication Strategies Used by Brazilian Cosmetics-Exporting Enterprises in External Markets
Author(s) -
Matheus Arantes Paterlini,
Janaína de Moura Engracia Giraldi,
Lara Bartocci Liboni
Publication year - 2012
Publication title -
journal of management research
Language(s) - English
Resource type - Journals
ISSN - 1941-899X
DOI - 10.5296/jmr.v4i4.2381
Subject(s) - cosmetics , commercialization , business , exploratory research , marketing , product (mathematics) , country of origin , commerce , medicine , geometry , mathematics , pathology , sociology , anthropology