Open AccessBida ang Pinoy?: Isang panimulang pagsasalarawan ng Pinoybaiting sa YouTube
Author(s) -
Gian Carlo Alcantara,
Feorillo A. Demeterio
Publication year - 2021
Publication title -
plaridel (university of the philippines - online)/plaridel
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.111
H-Index - 1
eISSN - 2508-0504
pISSN - 1656-2534
DOI - 10.52518/2021-19alcdem
Subject(s) - phenomenon , dimension (graph theory) , order (exchange) , empirical research , content analysis , sociology , computer science , media studies , social science , business , epistemology , mathematics , statistics , philosophy , finance , pure mathematics
“Pinoybaiting” is a new strategy used by foreign YouTubers who create content about the Philippines and the Filipinos. This paper aimed to be the first academic study on the phenomenon of Pinoybaiting in YouTube by analyzing 20 samples of Pinoybaiting videos to classify and characterize Pinoybaiters, their channels, and their themes, as well as to identify the rhetorics used in order to attract more viewers, and to discern the pattern of reactions and comments gathered by these videos. The result of this research can be used as a literature guide, and introduces method that will expand the dimension of empirical study about Pinoybaiting and its related discourses.