Open AccessApplying Structural Equation Model (SEM) for Examining Influences of Store and Product at Tributes on Patronage Behaviour of Shoppers in Baroda City of Gujarat State
Author(s) -
Parag Shukla,
Parimal H. Vyas,
Madhusudan N. Pandya
Publication year - 2015
Publication title -
delhi business review
Language(s) - English
Resource type - Journals
eISSN - 2277-7725
pISSN - 0972-222X
DOI - 10.51768/dbr.v16i1.161201505
Subject(s) - hypermarket , product (mathematics) , business , marketing , advertising , shopping mall , preference , mathematics , statistics , geometry