
A Buyer vs. Seller Perspective of 7ps in Post- liberalisation Indian Life Insurance Sector
Author(s) -
Ganesh Dash
Publication year - 2013
Publication title -
delhi business review
Language(s) - English
Resource type - Journals
eISSN - 2277-7725
pISSN - 0972-222X
DOI - 10.51768/dbr.v14i1.141201304
Subject(s) - life insurance , business , purchasing , liberalization , marketing , perspective (graphical) , purchasing decision , actuarial science , economics , market economy , artificial intelligence , computer science