Open AccessPengaruh Persepsi dan Kualitas Pelayanan terhadap Kepuasan Pasca Pembelian Pengguna Aplikasi Online Shop
Author(s) -
Muhammad Anasrullah,
Maria Agatha Sri W. H,
Farida Nurhana
Publication year - 2022
Publication title -
jurnal ilmiah eco buss/jurnal ilmiah ecobuss
Language(s) - English
Resource type - Journals
eISSN - 2722-8622
pISSN - 2337-9340
DOI - 10.51747/ecobuss.v10i1.859
Subject(s) - service quality , simple random sample , psychology , advertising , test (biology) , sample (material) , perception , population , quality (philosophy) , service (business) , customer satisfaction , statistics , mathematics , marketing , business , demography , sociology , paleontology , philosophy , chemistry , epistemology , chromatography , neuroscience , biology
This study aims to determine: (1) The Effect of Perception on Post-Purchase Satisfaction of Online Shop Application Users, (2) The Effect of Service Quality on Post-Purchase Satisfaction of Online Shop Application Users, (3) The Effect of Perception and Service Quality on Post-Purchase Satisfaction of Online Application Users. Shop (At Bhinneka PGRI University Students). The type of research used in this research is a non-experimental quantitative regression research. The population in this study were students of the Bhinneka PGRI University with a total of 1.110 students. The sampling technique used is probability sampling method with simple random sampling with a total sample of 92 students. The data analysis technique used is simple linear regression, multiple linear regression, t test and F test. The results of this study indicate that there is a positive effect of Perception on Post Purchase Satisfaction. There is a positive effect of Service Quality on Post-Purchase Satisfaction While the results of the F test show that there is a simultaneous influence of Perception and Service Quality on Post-purchase Satisfaction.
Keywords : Perception, Service Quality, Post-Purchase Satisfaction.