Open AccessKEY ROLE OF WEB 2.0 FOR THE COMPANY’S MANAGEMENT- THE CASE OF «MALINKA THE MAKE UP-BULGARIA»
Author(s) -
Emiliya Duneva
Publication year - 2021
Publication title -
interconf
Language(s) - English
Resource type - Journals
ISSN - 2709-4685
DOI - 10.51582/interconf.19-20.03.2021.003
Subject(s) - bulgarian , the internet , business , internet presence management , key (lock) , process (computing) , channel (broadcasting) , process management , marketing , telecommunications , world wide web , computer science , computer security , philosophy , linguistics , operating system
This paper analyzes the impact of Web 2.0 on the management of a company dealing with Italian cosmetics, reaching conclusions for the use of guidelines and recommendations for building an Internet strategy of the company. In the process of analysis we follow the creation of management information systems, online applications and websites of the company. We prove the thesis that the company up to the largest can use unlimited opportunities on the Internet as a communication channel with customers, but it does not lag behind companies from other economic spheres. Changes are needed to improve the strategy for using the Internet on the Bulgarian market.