Open AccessGlobalization of Sports on the Example Of The Five Most Popular European Football Leagues with an Emphasis on Premiership - Geographical Overview
Author(s) -
Jelena Lončar,
Ema Špehar
Publication year - 2021
Publication title -
društvene i humanističke studije
Language(s) - English
Resource type - Journals
eISSN - 2490-3647
pISSN - 2490-3604
DOI - 10.51558/2490-3647.2021.6.3.611
Subject(s) - football , league , globalization , internationalization , modernization theory , german , political science , recreation , advertising , public relations , economy , business , geography , economics , law , physics , archaeology , astronomy , international trade
Globalization has had and still has a comprehensive effect on all aspects of human life, including the part related to sports and recreation. Through the spread of information and communication technologies, especially new channels of information dissemination (such as social networks), but also the process of internationalization, liberalization, and modernization - it has enabled the availability of sports competitions, and the general presence of sports in all parts of the world. This is especially true of football as one of the most popular sports. This paper will try to provide a geographical and global framework for football change based on specific economic and financial data related to sponsors, branding, etc., through a case study of the English Premiership (also known as Premier League) compared to other football leagues in Europe (German Bundesliga, Spanish La Liga, Italian Serie A and French Ligue 1, the so-called Big Five). The paper presents three hypotheses to which the research of available literature and statistical data will try to answer. Through all the above mentioned, the research aims to determine whether and to what extent football has become a global sport by going beyond national frameworks and to what extent it has transformed itself in these modern and global frameworks.