Open AccessUSES AND GRATIFICATION ANALYSIS OF THE VIEWERS OF INFOTAINMENT PROGRAMS OF PAKISTAN
Author(s) -
Muhammad Awais,
Noshina Saleem
Publication year - 2022
Publication title -
gomal university journal of research
Language(s) - English
Resource type - Journals
eISSN - 2708-1737
pISSN - 1019-8180
DOI - 10.51380/gujr-38-03-07
Subject(s) - gratification , continuance , entertainment , psychology , sample (material) , competence (human resources) , advertising , social psychology , business , political science , chemistry , chromatography , law