Open AccessA Study on Relationship Between Electronic Customer Relationship Management (E-CRM) and Customer Loyalty in the Banking Industry
Author(s) -
Pushpender Kumar,
Anupreet Kaur Mokha
Publication year - 2020
Publication title -
ramanujan international journal of business and research/ramanujan international journal of business and research
Language(s) - English
Resource type - Journals
eISSN - 2583-0171
pISSN - 2455-5959
DOI - 10.51245/rijbr.v5i1.2020.224
Subject(s) - business , customer relationship management , customer base , marketing , loyalty business model , loyalty , competitive advantage , customer retention , database transaction , service quality , service (business) , computer science , database