Open AccessThe Impact of Brand Reputation, Brand Equity and Brand Competence on Brand Loyalty
Author(s) -
Muhajer Makatita,
Mohamad Amin,
Herman Surijadi
Publication year - 2022
Publication title -
public policy
Language(s) - English
Resource type - Journals
eISSN - 2721-1681
pISSN - 2721-1673
DOI - 10.51135/publicpolicy.v3.i1.p27-41
Subject(s) - brand equity , reputation , nonprobability sampling , business , loyalty , advertising , brand management , brand awareness , marketing , competence (human resources) , population , brand loyalty , psychology , medicine , social psychology , political science , environmental health , law