Open AccessThe Role of Parasocial Interaction with Social Media Phenomenes in the Purchase Intention of Consumers
Author(s) -
Peruze Cansu AKDENİZ,
Kumru Uyar
Publication year - 2021
Publication title -
erciyes akademi :
Language(s) - English
Resource type - Journals
ISSN - 2757-7031
DOI - 10.48070/erciyesakademi.1028374
Subject(s) - humanities , art , physics