Open AccessPemetaan Prospek Pasar Wisatawan Nusantara di Indonesia
Author(s) -
Addin Maulana
Publication year - 2019
Publication title -
jurnal kepariwisataan indonesia
Language(s) - English
Resource type - Journals
eISSN - 2685-9076
pISSN - 1907-9419
DOI - 10.47608/jki.v13i12019.1-15
Subject(s) - tourism , trips architecture , geography , business , agricultural economics , economics , engineering , archaeology , transport engineering
Utilizing the Tourism Potential Market Matrix (PPP) which is a modification of the Boston Consulting Group (BCG) Matrix, this study resulted in a mapping of the prospects of the domestic tourist market in Indonesia. From this study, it was identified the market potential that besides on the ability of a provinces to produce the number of trips for domestic tourists, and also has the potential of the prospect of spending while traveling. There are 5 Provinces which are included in the most potential market quadrant in the development of domestic tourist because they have a high average income, and the high on travel propensity, namely: Bangka Belitung Islands, DKI Jakarta, Riau Islands, North Sulawesi and DI Yogyakarta. These provinces can be optimized by other provinces to be developed as a tourism market, so that they are expected to bring quality tourists.