Open AccessTHE INFLUENCE ANALYSIS OF SOCIAL MEDIA MARKETING ACTIVITIES’ DIMENSIONS ON CUSTOMER LOYALTY THROUGH VALUE EQUITY, BRAND EQUITY, AND RELATIONSHIP EQUITY TO SHOPEE INDONESIA CUSTOMERS IN SURABAYA
Author(s) -
Zatira Yuningwati Sutrisno,
Ronald Suryaputra,
. Amelia
Publication year - 2021
Publication title -
international journal of research publications
Language(s) - English
Resource type - Journals
ISSN - 2708-3578
DOI - 10.47119/ijrp100691120211664
Subject(s) - brand equity , business , marketing , social media , personalization , interactivity , loyalty , customer equity , brand loyalty , advertising , brand management , loyalty business model , political science , multimedia , computer science , service quality , law , service (business)