Open AccessA New Approach in Marketing Research: Identifying the Customer Expected Value through Machine Learning and Big Data Analysis in the Tourism Industry
Author(s) -
Ali Sahebi,
Rahil Kordheydari,
Mohammad Aghaei
Publication year - 2022
Publication title -
asia-pacific journal of management and technology
Language(s) - English
Resource type - Journals
ISSN - 2652-6840
DOI - 10.46977/apjmt.2022v02i03.004
Subject(s) - python (programming language) , big data , tourism , marketing , computer science , data science , digital marketing , marketing strategy , data collection , cluster analysis , marketing research , the internet , data mining , business , artificial intelligence , world wide web , geography , mathematics , statistics , archaeology , operating system