Open AccessFACTORS INFLUENCING CONSUMERS IN USING SHOPEE FOR ONLINE PURCHASE INTENTION IN EAST COAST MALAYSIA
Author(s) -
KIEW CHEE CHING,
Zuha Rosufila Abu Hasan,
Nadia Abu Hasan
Publication year - 2021
Publication title -
universiti malaysia terengganu journal of undergraduate research
Language(s) - English
Resource type - Journals
ISSN - 2637-1138
DOI - 10.46754/umtjur.v3i1.191
Subject(s) - purchasing , competitor analysis , business , marketing , perception , advertising , descriptive statistics , order (exchange) , computer assisted web interviewing , psychology , statistics , mathematics , finance , neuroscience