Open AccessEFFECT OF STUDY SKILLS TRAINING ON ACADEMIC ACHIEVEMENT AND RETENTION OF SECONDARY SCHOOLS GEOGRAPHY STUDENTS IN JALINGO METROPOLIS
Author(s) -
Chidiebere Nwankpa,
Chima Onuoha
Publication year - 2020
Publication title -
international journal of advanced academic research
Language(s) - English
Resource type - Journals
ISSN - 2488-9849
DOI - 10.46654/ij.24889849.b61116
Subject(s) - port harcourt , promotion (chess) , marketing , loyalty , business , psychology , advertising , loyalty business model , sociology , socioeconomics , political science , politics , law , service quality , service (business)
This study empirically investigated the relationship between brand promotion and customer loyalty of telecommunication firms in Port Harcourt. A cross sectional survey of 60 customers was derived and copies of questionnaire were administered to gather data which was analyzed using Spearman Rank Correlation Coefficient from which the formulated hypotheses were tested. The outcome of the analysis shows that bonus package and repeat purchase seems to have the highest positive correlation amongst the variables understudied. It was concluded that brand promotion has positive relationship with customer loyalty among telecommunication firms in Port Harcourt with an influence of organizational culture. Consequently, the study recommended amongst others that telecommunication firms should invest more in creating bonus packages if they wish to increase loyalty as studies show that bonus package has highest correlation with repeat purchase.