Open AccessEffectiveness of public service advertisements on the use of antibiotics in Pangkalpinang
Author(s) -
Rachmawati Felani Djuria,
Lana Sari,
Rachmawati Felani
Publication year - 2021
Publication title -
pharmacy education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.198
H-Index - 17
eISSN - 1477-2701
pISSN - 1560-2214
DOI - 10.46542/pe.2021.212.241245
Subject(s) - antibiotics , accidental sampling , service (business) , test (biology) , bivariate analysis , advertising , medicine , sample (material) , univariate , business , environmental health , marketing , multivariate statistics , statistics , mathematics , paleontology , population , chemistry , chromatography , microbiology and biotechnology , biology
Background: Previous studies have shown that the public needs information related to drugs from reliable sources of pharmaceutical personnel. One of the information media that has never been used is electronic public service advertisement.Aim: Study the effectiveness of public service advertisements on the use of antibiotics in Pangkalpinang City to find a medium that functions in reducing the number of antibiotic resistance.Method: This research was conducted in Pangkalpinang from December 2018 to September 2019 using a quasi-experimental quantitative approach with a time-series design. The sample of this research consisted of 400 people determined by accidental sampling techniques and analysed in univariate and bivariate using a dependent test.Results: There was a significant difference with the value of p = 0.0001 between the use of antibiotic respondents before (pre-test) and after airing of public service ads (post-test).Conclusion: Public service advertisements about antibiotics were effective in terms of antibiotics use.