Open AccessKomunikacja wizualna w nauce o zarządzaniu na przykładzie posteru naukowego
Author(s) -
Katarzyna Caban-Piaskowska,
Łukasz Chmielewski
Publication year - 2020
Publication title -
zarządzanie mediami
Language(s) - English
Resource type - Journals
ISSN - 2354-0214
DOI - 10.4467/23540214zm.20.045.12649
Subject(s) - visual communication , scientific communication , graphics , communication design , field (mathematics) , computer science , communication sciences , multimedia , library science , computer graphics (images) , mathematics , pure mathematics
Visual communication in management science based on the example of scientific poster The article describes the essence of visual communication and the tools for its design, including the reason for addressing these issues in management sciences. The scientific poster is presented as an example of the use of visual communication presents. The results of research on critical analysis of the literature in the field of management and applied arts, including graphics and related sciences covering issues related to visual communication design, were presented. The research shows that in the literature on scientific posters there are publications which only describe the correct substantive structure, i.e. the content, and when it comes to the issues of visual communication (tools), they are very inaccurate and unreliable, or even misleading.