Open AccessCoopetition as a New Form of Managing the Tourist Offer on the Polish-German Border
Author(s) -
Iwona Bąk,
Katarzyna Cheba
Publication year - 2020
Publication title -
zarządzanie w kulturze
Language(s) - English
Resource type - Journals
eISSN - 2084-3976
pISSN - 1896-8201
DOI - 10.4467/20843976zk.20.018.12678
Subject(s) - coopetition , german , tourism , obstacle , cluster (spacecraft) , presentation (obstetrics) , business , economic geography , regional science , marketing , knowledge management , political science , process management , computer science , sociology , geography , economics , market economy , medicine , programming language , archaeology , law , radiology , incentive
The main purpose of this article is the presentation of the relationships of coopetition among the internal stakeholders of a cluster that could contribute to the development of tourism in its area of operation. This analysis is based on the case study of the Historical Tourism Cluster, which operates on the Polish-German border. This article is theoretical and conceptual in nature. In it, the following research methods have been used: a critical analysis of the literature, logical inference, and observation. Currently, clusters are considered to be among the organizations with promising perspectives for development. The EU has decided to support transnational clusters in its latest strategy (after 2020). In this case, the specialization of the cluster (historical tourism) could be an obstacle. However, this article indicates how the cluster described here could make use of the existing development opportunities.