Open AccessRhetorical Analysis of the Persuasiveness of Advertising
Author(s) -
P Esuh
Publication year - 2010
Publication title -
lwati
Language(s) - English
Resource type - Journals
ISSN - 1813-2227
DOI - 10.4314/lwati.v7i1.57498
Subject(s) - rhetorical question , advertising , ideology , native advertising , advertising campaign , rhetorical device , persuasion , identity (music) , sociology , business , political science , psychology , social psychology , online advertising , aesthetics , art , computer science , politics , literature , law , the internet , world wide web