Open AccessA Comparison of Hedonic and Utilitarian Digital Products Based on Consumer Evaluation and Technology Frustration
Author(s) -
Bidyut Hazarika,
Mohammadreza Mousavizadeh,
Mike Tarn
Publication year - 2019
Publication title -
journal of information systems and technology management
Language(s) - English
Resource type - Journals
eISSN - 1809-2640
pISSN - 1807-1775
DOI - 10.4301/s1807-1775201916008
Subject(s) - advertising , frustration , marketing , android (operating system) , product (mathematics) , hedonism , psychology , business , social psychology , computer science , geometry , mathematics , operating system