Open AccessAre You Not Entertained? Exploring the Increasing Importance of Entertainment in Developing Relationships with Customers
Author(s) -
Ekant Veer,
Sarah J. Pratt
Publication year - 2013
Publication title -
journal of business and financial affairs
Language(s) - English
Resource type - Journals
ISSN - 2167-0234
DOI - 10.4172/2167-0234.1000e122
Subject(s) - entertainment , business , marketing , economics , art , visual arts