Open AccessExploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context – A buyer and seller perspective
Author(s) -
Jyh-Liang Guan,
Tzong-Ru Lee,
Mornay Roberts-Lombard,
Göran Svensson,
Nils M. Høgevold
Publication year - 2022
Publication title -
south african journal of business management
Language(s) - English
Resource type - Journals
eISSN - 2078-5976
pISSN - 2078-5585
DOI - 10.4102/sajbm.v53i1.3346
Subject(s) - opportunism , context (archaeology) , perspective (graphical) , marketing , customer satisfaction , psychology , business , economics , paleontology , artificial intelligence , computer science , market economy , biology