Open AccessConveniently healthy: The impact of health endorsements on brand trust, brand loyalty and brand equity in Fast Moving Consumer Goods convenience versus shopping goods
Author(s) -
Elsamari Botha,
Georgina Creaven,
Jenna Mandy
Publication year - 2020
Publication title -
south african journal of business management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 15
eISSN - 2078-5976
pISSN - 2078-5585
DOI - 10.4102/sajbm.v51i1.1535
Subject(s) - brand equity , business , brand loyalty , advertising , product (mathematics) , brand awareness , marketing , originality , brand management , loyalty , qualitative research , social science , geometry , mathematics , sociology