Open AccessThe Influence of Facebook Brand Page on Consumer Purchase Intention with Reference to Fashion Retailing Industry
Author(s) -
L.B. Rajanpaksha,
D. K. Thilina
Publication year - 2019
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v5i1.27
Subject(s) - sri lanka , advertising , business , social media , clothing , fashion industry , context (archaeology) , marketing , descriptive statistics , cyberpsychology , sociology , computer science , political science , ethnology , south asia , biology , paleontology , statistics , mathematics , world wide web , law