English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

This study aims to compare the price cut and premium promotion with study moderators are discount depth size, product type, premium characteristics, and country effect (Indonesia and Taiwan). The experiment was designed as (promotional discount / price cut) x 2 (discount depth size: high / low) x 2 (product type: hedonic / utilitarian) x 2 (country effect: Indonesia / Taiwan) and (promotional discount / premium promotion) x 2 (discount depth size: high / low) x 2 (product type: hedonic / utilitarian) x 2 (premium characteristics: related / unrelated) x 2 (country effect: Indonesia / Taiwan). A total of 12 groups of experimental design, verified by 808 valid questionnaires were studied (420 from Indonesia and 387 from Taiwan). The results revealed that the impact of price cut on purchase intention is systematically more than that of equivalent premium promotion between Indonesia and Taiwan. Furthermore, when the discount depth size is low and product type is hedonic, the premium promotion could lead to higher purchase intention than price cut.

Impact of Premium and Price Cuts on Consumer Purchase Intention: Comparison Between Taiwan and Indonesia