Open AccessImplementasi Lean Canvas Pada Startup Dalam Menghadapi Persaingan Bisnis Barbershop
Author(s) -
Tuti Wediawati,
Ella Fitria Rahmayani
Publication year - 2021
Publication title -
jurnal manajemen bisnis/jurnal manajemen and bisnis
Language(s) - English
Resource type - Journals
eISSN - 2685-9823
pISSN - 1829-8486
DOI - 10.38043/jmb.v18i1.2793
Subject(s) - business model canvas , business , lean manufacturing , lean project management , process management , knowledge management , computer science , marketing , business model
The purpose of this study is, namely to describe the use of lean canvas at startup using the components contained in it,to explain the factors considered by managers in implementing lean canvas, to identify the constraints contained in implementing lean canvas, and the benefits associated with it. It can be in the application of lean canvas. This research is a descriptive study with a qualitative approach. The authors conducted interviews and observations in collecting data. The result of this research is the application of lean canvas to the Toekang Coekoer business model, so that it can be make it easier to determine the strategy in its development