Tools for proactive management of stabilization processes at the enterprise

The article discusses strategic analysis tools, which are characteristic of the preventative stage of stabilization process management in the organization. The reasonable need for implementation of BSC and BFS that are balanced systems of strategic indicators and indicators of financial activity of the enterprise that are tools for in-depth diagnosis of external and internal factors, which have an influence on the organization, through which the management of the company will be able to respond to the threats of financial instability quickly. The system anticipates the identification of markers of early response to instability and situation markers, in order to quickly identify the signs of crisis and the causes of their occurrence. It is suggested to use both early response markers (early markers) and status markers according to the financial statements of the enterprise (late markers). It is determined that the BSC Balanced Scorecard enables the enterprise to: plan for stable profit and economic added value; increase the company's capitalization; conquer target markets; to achieve customer loyalty and ensure their retention; to ensure the progressiveness of technologies and the organization of business processes; to acquire leading competitive advantages; to create a powerful and highly qualified staff; identify the factors that affect the value of the company; respond to external and internal factors flexibly. The balanced scorecard BFS provides for studies of liquidity, financial stability, business activity, profitability; calculation and analysis of the integral indicator of the financial performance of the enterprise, indicating a stable or difficult situation and sources of possible threats.