Open AccessProspects For The Improvement Of The Marketing System To Increase The Competitiveness Of Light Industrial Enterprises
Author(s) -
Fayoza Tuxtamurodovna Bazarova
Publication year - 2021
Publication title -
the american journal of interdisciplinary innovations and research
Language(s) - English
Resource type - Journals
ISSN - 2642-7478
DOI - 10.37547/tajiir/volume03issue04-11
Subject(s) - business , process (computing) , industrial organization , marketing , computer science , operating system
The article examines the theoretical and methodological basis of the problems of improving the marketing system to increase the competitiveness of light industry enterprises. A general description of market factors influencing the process of increasing the competitiveness of light industry enterprises is given. In this regard, based on the study of the causes and characteristics of the development of existing problem processes, scientific proposals and practical recommendations for overcoming the existing problems have been formed.