Open AccessTHE EFFECT OF WORD OF MOUTH ON PURCHASE INTENTION MEDIATED BY BRAND IMAGE FOR TROPICANA SLIM SWEETENER IN DENPASAR CITY
Author(s) -
Ayu Putri Dyanthi,
Ni Ketut Seminari
Publication year - 2021
Publication title -
international journal of education and social science research
Language(s) - English
Resource type - Journals
ISSN - 2581-5148
DOI - 10.37500/ijessr.2021.4225
Subject(s) - advertising , brand image , psychology , business