
The marketing strategy of online video based on danmaku-video: A bimodal analysis
Author(s) -
Zhi Li,
Chen Zhu
Publication year - 2021
Publication title -
xinli kexue jinzhan
Language(s) - English
Resource type - Journals
ISSN - 1671-3710
DOI - 10.3724/sp.j.1042.2021.01561
Subject(s) - online video , video recording , computer science , advertising , multimedia , marketing , business