Open AccessANALISIS PERSEPSI KONSUMEN TENTANG ATRIBUT PRODUK SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (STUDI KASUS PADA TOKO TIA PONSEL DI KOTA PEMATANGSIANTAR)
Author(s) -
Tuahman Sipayung,
Bobby Syahreza
Publication year - 2021
Publication title -
manajemen : jurnal ekonomi/manajemen: jurnal ekonomi
Language(s) - Italian
Resource type - Journals
eISSN - 2302-5964
pISSN - 2252-5564
DOI - 10.36985/manajemen.v3i1.23
Subject(s) - purchasing , purchasing decision , advertising , regression analysis , product (mathematics) , business , variables , statistics , business administration , marketing , mathematics , geometry