Open AccessThe Application of Ethnic Cultural Symbols in Modern Visual Communication Design
Author(s) -
Xin Zhang
Publication year - 2021
Publication title -
scientific and social research
Language(s) - English
Resource type - Journals
ISSN - 2661-4332
DOI - 10.36922/ssr.v3i1.1042
Subject(s) - connotation , visual communication , ethnic group , value (mathematics) , communication design , multiculturalism , cultural communication , visual language , aesthetics , cultural diversity , meaning (existential) , visual rhetoric , psychology , linguistics , sociology , communication , computer science , multimedia , art , anthropology , pedagogy , philosophy , machine learning , rhetoric , psychotherapist
Visual communication design is based on visual perceived information, and conveys a certain value orientation or objective cognition through visual language, words, symbols, images, etc. In modern visual communication design, focus on and discover national cultural symbols to express national cultural spirit and artistic connotation, so as to better deepen the channels of multicultural integration and make up for the lack of culture in modern visual communication design. The strong symbolic meaning and regional color of the ethnic cultural symbols are the specific embodiment of the Chinese people’s inherited ideas, customs and culture, with distinctive artistic value and aesthetic experience. This paper combines the characteristics, connotation and classification of ethnic cultural symbols to explore their application value and specific application in visual communication design.
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