Open AccessProduct Purchasing Decisions as a Result of Product Innovation and Sales Promotion
Author(s) -
Kiki Aminah,
Wawan Hermawan,
Deni Budiana
Publication year - 2022
Publication title -
almana/almana : jurnal manajemen dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2655-8327
pISSN - 2579-4892
DOI - 10.36555/almana.v6i1.1821
Subject(s) - purchasing , sales promotion , product (mathematics) , business , promotion (chess) , marketing , sales management , product innovation , path analysis (statistics) , new product development , advertising , test (biology) , paleontology , statistics , geometry , mathematics , politics , political science , law , biology