Open AccessThe Effect of Store Atmosphere on Impulse Buying and Positive Emotion as Intervening Variables at H&M Samarinda Stores
Author(s) -
Dahlia Natalia,
Rahmawati Rahmawati,
Aji Sofyan Effendi
Publication year - 2022
Publication title -
journal research of social science economics and management
Language(s) - English
Resource type - Journals
eISSN - 2807-6494
pISSN - 2807-6311
DOI - 10.36418/jrssem.v1i10.178
Subject(s) - impulse (physics) , atmosphere (unit) , snowball sampling , psychology , population , positive relationship , advertising , linear relationship , statistics , mathematics , social psychology , business , demography , physics , meteorology , sociology , quantum mechanics
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