Open AccessSensory Branding Leading to Sensory Overload: A Survey Based Study
Author(s) -
Nazia Ali,
A. K. Srivastava
Publication year - 2022
Publication title -
east african scholars multidisciplinary bulletin
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2617-717X
pISSN - 2617-4413
DOI - 10.36349/easjmb.2022.v05i06.001
Subject(s) - sensory system , attractiveness , perception , psychology , product (mathematics) , advertising , marketing , cognitive psychology , business , neuroscience , mathematics , psychoanalysis , geometry