Open AccessComparative Advertising Strategies for New Product: Effects of Consumers' Prior Brand Preferences and Attribute Characteristics
Author(s) -
Nam Ah Young
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.2.001
Subject(s) - advertising , product (mathematics) , business , marketing , mathematics , geometry