Open AccessThe Study of the Effect of Brand Awareness Level and Perceived Price Level of Sport Shoes on Customers' Perception and Purchase Intention
Author(s) -
JoonSeok Kim,
최호림
Publication year - 2009
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.1.011
Subject(s) - perception , advertising , psychology , marketing , business , neuroscience